This client, a leading medical publisher in the US, provides drug, education, and clinical information tools to physicians, medical students and other medical professionals with an aim to improve learning process and increase productivity. The client wanted to use handheld technologies to bring the products to the mobile market. The client already used a mobile development model, but needed a new architecture, a better look and feel, and an excellent user experience.

Icegen redesigned these applications to meet the more complex needs of their customers, offering advanced navigation, graphics and integration with third party tools. Icegen with its path breaking PICE technology provided a common architectural foundation for multiple products, this enables reduced time to market, reduce maintenance costs and strengthen the company's relationship with their partners.

The new applications are expected to further strengthen the client's stronghold in the mobile medical information market, improve customer satisfaction, and attract new customers.

Contact us if you would like to learn more about Icegen's custom solutions for Publishing companies.